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CMOs more than content with custom content
A new study commissioned by the Custom Content Council shows that the appetite among marketers for custom content isn’t going anywhere—but up! Conducted in January, the phone survey of Chief Marketing...
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WHAT WE DO: Summer reading from GEICO and Acura
For the lazy days of summer, we like to give our clients and their customers some nice things to read while they relax and, hopefully, ease off on the throttle just a little bit and take a...
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WHAT WE DO: Inspire fall cooking ideas at Sobeys, Foodland and IGA
The Fall issue of Inspired celebrates the bounty and beauty of the season and the return to routine that it brings, offering readers delicious, easy and clever meal solutions along with inspiring...
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Hardware: Totem’s Pearl Awards Affirm Multi-channel Content Expertise
The Custom Content Council's Pearl Award winners were recognized last night in New York City, and Totem and Transcontinental were big winners! We took 13 awards — four of them Gold — in a wide variety...
View ArticleTOTEM BUZZ: How the modern catalogue combines the power of print and online
Here at Totem, we love online content. We really do. But we never forget about print, not just because our roots are based in magazines, but because we’ve always subscribed to the notion that print and...
View ArticleWhat We Do: Wrap it all up with Inspired’s holiday issue
Food is what brings us together and it’s also one of the greatest gifts we can offer those gathered around our table. So in the spirit of giving, the holiday issue of Inspired guides readers through...
View ArticleNew brand emphasizes the company’s integrated offering in marketing activation
To better reflect its evolution into a leading player in the new marketing communications landscape, Transcontinental today launched a new brand, logo and positioning: TC. Transcontinental, the...
View ArticlePOV: Musings on Luxury
Luxury means different things to different people. Taste, style, affluence, geography, economic status — all of these things effect the perception, or indeed the enjoyment, of luxury. Merriam-Webster...
View ArticleWhat We Do: GEICONow’s Fall/Winter 2011 Issue Arrives
Just before Thanksgiving, GEICONow magazine's Fall/Winter 2011 issue arrived in Geico customers’ mailboxes. It’s filled with helpful information and ideas on how to enjoy the best of life.
View ArticlePrint 2.0
For those of us who began our careers in the quote-un-quote golden age of print, the past decade has been, shall we say, a wee bit uncertain. But as long-standing mavens of the print world migrate...
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